Rotosound | 3 years ago

Rock guitar virtuoso James Ford may just be the sleeper shredder that Britain has been waiting for. Hailing from South London, James blends the feel and tone of classic rock guitar legends such as Pete Townshend and Paul Kossoff with the techniques of melodic rock guitarists like Blues Saraceno.

James was an early adopter of Rotosound Ultramag guitar strings and uses them when playing with such acts as The Roni Lee Group, Mila Falls, Mel Gaynor (Simple Minds), The Aim, The Vibeadeliks and Kingpin. 2022 sees the release of his debut EP of instrumental rock music, which features world-class musicians Doug Wimbish (bass) and Brian Tichy (drums).

Rotosound met up with James to discuss his love of guitar and the legends who have inspired him. We also discuss what James loves about the Ultramag range of guitar strings, including their long-life and powerful tone.

Filmed at Hive Rooms Studios, Surrey.

• Ultramag electric guitar strings:
https://www.rotosound.com/product/um10/

• Links:
https://www.instagram.com/james4ord/
https://www.rotosound.com/

• Chapters:
00:12 Introduction
00:23 Promised Future by James Ford (feat. Doug Wimbish and Brian Tichy)
01:08 James' early musical influences
02:12 Developing his musical style
03:17 Angel by James Ford (feat. Doug Wimbish and Brian Tichy)
03:34 Rotosound Ultramag strings
05:23 Recording James Ford's debut EP
06:30 Outro solo

• About Rotosound:
Rotosound are manufacturers of the World’s Finest Music Strings - a legacy which goes back to the birth of Rock n’ Roll itself. Since 1958 Rotosound strings have been an ever-present on some of the most famous recordings ever heard.

Developed in conjunction with some of the world's top artists, Rotosound strings are synonymous with unbeatable tone and longevity and are manufactured in Great Britain.

#Rotosound #UltramagStrings #GuitarSolo #IbanezPia #GibsonLesPaulCustom