Chicago Music Exchange | 4 years ago

Nathaniel meets up with an old friend, Danelectro's "most famous guitar," the '59M. This double-cutaway has all the signature components of the original, like the shorthorn shape and new dual NOS+ lipstick pickups, but we've added aged parts and a CME Exclusive custom Coral finish for a splashy take on the look that made waves.

Danelectro was founded by Nathan "Nat" Daniel in 1947. Throughout the late 1940s, the company produced amplifiers for Sears, Roebuck and Company and Montgomery Ward, branded Silvertone and Airline respectively.

Later, Danelectro added hollow-bodied guitars, constructed of Masonite and poplar to save costs and increase production speed, intending to produce no-frills guitars of reasonably good tone at low cost. These instruments were branded either as Danelectro or for Sears as Silvertone, distinguished by the Silvertone maroon vinyl covering, and the Danelectro light-colored tweed covering. The guitars used concentric stacked tone/volume knobs on the two-pickup models of both series and "lipstick-tube" pickups, which contained the pickup components inside metal tubes.

In 1956, Danelectro introduced the six-string bass guitar. Though the model never became popular, it found an enduring niche in Nashville and Los Angeles for "tic-tac" bass lines. In 1966, Danelectro was sold to the "Music Corporation of America" (MCA). A year later, in 1967, they introduced the Coral line, known for its hollow-bodies and electric sitars. In 1969, Danelectro closed down, burdened by MCA's attempt to market Danelectros to small guitar shops rather than large department stores.

In the late 1990s, importer The Evets Corporation purchased the Danelectro brand name, marketing recreations of old Silvertone and Danelectro guitars, and newly designed effects pedals and small amplifiers made in China. After initially selling well, guitar sales slowed and Danelectro stopped selling guitars after 2001 (2004 on official site) to concentrate on effects pedals. In 2006 (2005 on official site), new owners of Evets decided on a new marketing model for guitars, selling a limited number each year.

Check it out here: https://bit.ly/2STvKJd
Check out more Danelectro here: https://bit.ly/3iZzGCP

Check out more Gear Demos
2008 Ebony Gibson Custom Shop Jimmy Page Signature: https://youtu.be/V08a9pLaH2Y
Fender Vintera Series Road Worn Stratocasters: https://youtu.be/8OVqC_gcDqs
Universal Audio Effects Pedals: https://youtu.be/2wLQwBxiMNg

Gear Used:
Supro 1960's Thunderbolt

00:00 - 01:17 - White Summer / Black Mountain Side by Led Zeppelin
01:17 - 01:50 - Kashmir by Led Zeppelin

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