Guitarist and producer Tom Ford is the driving force behind a spectrum of releases from the most exciting artists in the UK as well as releasing music under his own name. In this episode of Rotosound: Our Generation, Tom looks back on how he got into guitar, his influences from jazz to surf rock, how he shapes his tone through his choice of strings, and his process of working with artists such as Reuben James, Poppy Ajudha, Jay Prince, and Chris "Daddy" Dave and the Drumhedz.
Filmed at Peckham Soul record shop, London.
• Top Tape flatwound electric guitar strings:
https://www.rotosound.com/product/rs200/
• Superia nylon classical guitar strings:
https://www.rotosound.com/product/cl2/
• Links:
https://www.instagram.com/thetennischampion/
https://www.rotosound.com/
• Chapters:
00:18 Introduction
00:41 Working collaboratively as a producer
01:11 Tom Ford performs Where Will We Go?
01:32 Creating a personalised sound with the guitar
02:24 The best guitar tone to sit in a mix
03:10 Why he uses flatwound electric guitar strings
04:12 Rotosound RS200 Top Tape flatwound guitar strings
04:29 Rotosound CL2 Superia nylon classical guitar strings
04:54 Tom Ford performs Recordasinhas
05:32 Inspirational guitarists
• About Rotosound:
Rotosound are manufacturers of the World’s Finest Music Strings - a legacy which goes back to the birth of Rock n’ Roll itself. Since 1958 Rotosound strings have been an ever-present on some of the most famous recordings ever heard.
Developed in conjunction with some of the world's top artists, Rotosound strings are synonymous with unbeatable tone and longevity and are manufactured in Great Britain.