Ernie Ball | 7 years ago

“Songwriting for me is finding what the idea is and exploring it. You're not questioning it, you’re just going with it." Watch Jimmy Adkins of Jimmy Eat World dive into his creative process and why he’s always played with Ernie Ball strings.

String Theory is a web series from Ernie Ball that explores the sonic origins of some of music's most innovative players.

Watch additional episodes of Ernie Ball: String Theory here: https://www.ernieball.com/stringtheory

Jim Adkins plays with Medium Gauge Nickel Wound Custom Gauge Guitar Strings:
http://ernieb.al/MediumGauge

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