Native Instruments | 3 years ago

Noah “40” Shebib, the legendary, award-winning producer of Drake, Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, and Action Bronson brings you two brand-new Play Series instruments for keys and drums. In this video, we visit 40 at his legendary SOTA studios to learn how he created the sounds in both of the instruments, and see how he integrates them into his very own studio workflow.

Check out 40'S VERY OWN instruments: https://www.native-instruments.com/specials/komplete/40s-very-own-sound/?utm_source=youtube&utm_medium=social&utm_campaign=40s_very_own_Walkthrough
More info on 40'S VERY OWN KEYS: https://www.native-instruments.com/products/komplete/play-series/40s-very-own-keys/?utm_source=youtube&utm_medium=social&utm_campaign=40s_very_own_Walkthrough
More info on 40'S VERY OWN DRUMS: https://www.native-instruments.com/products/komplete/play-series/40s-very-own-drums/?utm_source=youtube&utm_medium=social&utm_campaign=40s_very_own_Walkthrough

00:00 - Intro
01:08 - How the 40'S VERY OWN KEYS instrument was created
02:15 - How 40 uses 40'S VERY OWN KEYS in the studio
02:57 - How 40 created the Preset Manifesto
03:37 - The "40" macro — instant "underwater" vibes with 40's iconic effect chain
06:41 - The philosophy behind the 40'S VERY OWN DRUMS instrument
08:28 - Sampling drum sounds at SOTA Studios
09:20 - Visual design and collaboration with KWEST
09:55 - Why 40 embraces imperfection in the studio
11:20 - How the instruments speed up 40's production process
11:53 - How prototypes were used on Drake's Certified Lover Boy
12:18 - Why 40 created the instruments
12:51 - Outro

#NativeInstruments #40sVeryOwn #OVOSound #PlaySeries

Check out OVO Sound on YouTube:
https://www.youtube.com/c/ovosound

GUI Design
Logos/ Buttons Kwest - https://www.kwest.tv/
3D Illustration - Roman Klčo - https://romanklco.com/

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For more than 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Today, driven by our mission to make music creation more inclusive and accessible, NI’s hardware, software, and services including MASCHINE, TRAKTOR, and KOMPLETE bundles, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience.

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