Paul Reed Smith, Jack Higginbotham (PRS COO), and Jamie Mann (PRS President) sit by the fire once again to reminisce on 2023 at PRS Guitars. Grab yourself a warm drink and listen along as the trio discuss major releases from the year, the direction the company is headed in, tales from the early days, key partnerships, and how Paul ended up getting a street named after him. They even have a new friend joining them this year for the duration of the chat. Happy New Years from our family to yours!
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Chapters:
0:00 - We’ve Got a New Friend
0:36 - Time Flying By & Guitarists as Race Car Drivers
5:38 - Release of "Dead Spec" Silver Sky
6:16 - John McLaughlin Private Stock
6:50 - SE DGT
7:59 - MT 100
9:18 - Mark Holcomb Pickups
9:49 - Looking in Two Directions at Once
11:31 - Paul's Red Guitar
12:04 - Paul's Office Being Next to Jack and Jamie's
12:55 - Getting Feedback from PRS Employees
14:03 - 38 Years of PRS Guitars
16:32 - The Landscape of Guitar Manufacturing in 1985
19:59 - Investment in Training & Technology
21:13 - Tours Reopening
23:35 - Focus on Product & People
24:42 - Paul puts a Log on the Fire
24:59 - Evolution of Distribution
26:57 - SE Cor-Tek Partnership
27:55 - Wood Sourcing / Buying
29:32 - Violet Stain on SE Custom 24 Quilt in Indonesia
31:25 - The Dream of a Parts Supplier
32:20 - Sales Climate of 2023 & Supply Chain Issues
33:57 - Dealer Inventory & 20% Off SE Sale
35:35 - Dealer Relationships
38:08 - Paul Reed Smith Parkway
39:23 - Wrap Up