Ernie Ball | 7 years ago

Watch Hunter Hayes discuss Ernie Ball’s new groundbreaking Paradigm strings longevity of tone and strength. Paradigm provides unprecedented strength and longer string life while retaining 100% Slinky tone and feel. Paradigm holds up under the most stressful playing conditions. Learn why the world's best guitar players are switching to Paradigm.

Learn more: http://www.ernieball.com/paradigm