Ernie Ball | 6 years ago

Watch Chad Gilbert discuss Ernie Ball’s new groundbreaking Paradigm strings' longevity of tone and strength. Learn why the world's best guitarists are switching to Paradigm and relying on these strings night after night.

Learn more: http://www.ernieball.com/paradigm

Paradigm provides unprecedented strength and longer string life while retaining 100% Slinky tone and feel. Paradigm holds up under the most stressful playing conditions. Learn why the world's best guitar players are switching to Paradigm.