Think Gretsch, and you'll picture candy-coloured archtops with oversized f-holes; gleaming Bigsby vibratos; Eddie Cochran and Brian Setzer; and Beatle George changing the world on The Ed Sullivan Show.
Well, the new Roots Collection swaps Gretsch's typecast Cadillac-and-Cherry Coke vibe for a down-home pickup truck and moonshine range of acoustics, resonators, mandolins and other folky instruments. The launch of the range comes at a time when roots instruments are enjoying a huge resurgence in popularity.
Check a couple of 'em out here...
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