Ernie Ball | 8 years ago

For more than 50 years and three generations our family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to PARADIGM, the world’s most advanced guitar strings ever created, experience the story and passion behind our family’s uncompromising commitment to innovation and tone as well as the making of our latest string advancement, PARADIGM.

To learn more about Ernie PARADIGM visit www.ernieball.com/paradigm