Hall E is in the Anaheim Convention Center's basement (literally), and is the place with the new ideas, crazy ideas, companies that show there once and never return, and companies that end up becoming major players in the industry. You'll find everything from high-tech gadgets, to planks of swamp tupelo wood, to things we can't quite figure out (and probably never will).
In this movie, Mats Nermark - Swedish guitar geek extraordinaire, contributor to Fuzz magazine, and Senior Scandinavian Correspondent for Harmony Central (every web site needs a Senior Scandinavian Correspondent, right?) - is your tour guide through the jungles of Hall E. It's the quintessential NAMM experience: new products, WTF products, meeting old friends, making new friends, and crawling up and down the rows of goodies to bring back news of the niftiest nuggets for Harmony Central's loyal viewers. Enjoy the show!