GUITARGUITAR | 4 years ago

Fender American Pro II: http://gtrgtr.uk/AmericanProIISeries

It's been a couple of weeks since the fantastic Fender American Pro II series was released and to say we're still hyped about it would be correct - and we know you are too! We want to learn all about this awesome release and get down to the nitty-gritty of what it takes to launch a new series of guitars.

Vini from our Epsom store had the amazing opportunity to speak to Allen Abbassi, Senior Product Development Manager to learn all the ins and outs of what was involved in creating the new American Pro II series. Allen and his team design all of Fenders non-custom shop guitars, and with 20 years of working at Fender under his belt, it was interesting to hear what goes on behind the scenes and the importance of carrying on Leo's legacy while releasing new, innovative guitar designs.

This is a great opportunity to hear first-hand stories from a top Fender designer, so grab a cuppa and get stuck in.

Chapters:
0:00 - Introductions
0:16 - Allen's role at Fender
1:30 - Allen's career story
4:30 - Challenges when creating a new series
8:02 - Allen's favourite features of the new American Pro II
15:00 - Will the new features become standard in the future?
18:20 - The pressure of creating a new series
20:50 - Finding the right guitar for you
25:58 - Future guitar innovations
30:03 - Wise words for guitar players from Allen
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