D'Addario and Co. | 6 months ago
Jim’s Corner is the official company story of D'Addario & Co., as told by Founder and Director of Innovation, Jim D'Addario. Hear firsthand how a family tradition grew to create new industry standards and benchmarks for players around the world.
In this episode, Jim discusses his father's big break with the innovative Mario Maccaferri, developing strings that shaped The Who’s iconic sound in 'My Generation,' the launch of Darco strings, a merger with Martin Guitars and more.
Chapters:
00:38 John D'Addario's relationship with Mario Maccaferri
04:40 John D'Addario's big break developing ukulele strings
06:39 Danelectro strings and the iconic sound of The Who's "My Generation"
08:10 Providing strings for Martin, Fender, Gibson, & More
08:34 The launch of Darco Strings
10:29 Innovating nickel plated steel
12:33 The Darco era and eventual merger with Martin Guitars
Catch up on Jim's Corner: https://ddar.io/jc-playlist
-----
Watch all our new videos first by subscribing here: http://bit.ly/1cgP7yX
Get info on your favorite gear, artists and more: https://www.daddario.com/
Like D'Addario on Facebook: https://fb.com/daddario
Follow D'Addario on Twitter: https://twitter.com/daddarioandco
Follow our Instagram: https://www.instagram.com/daddarioandco/
Follow us on TikTok: https://www.tiktok.com/@daddarioandco
Join Players Circle for free today & start earning points towards gear and merchandise, get early access to new products, join beta testing opportunities, and get exclusive deals and discounts: https://www.daddario.com/players-circle/
