PMTVUK | 3 years ago

Over in Los Angeles, Dagan chats to the President & CEO of Schecter Guitar Research, Michael Ciravolo, at their Sun Valley HQ & Custom Shop Factory!

Michael has been with Schecter since the beginning, and President/CEO for almost 30 years! He's not just a guitar maker & businessman, he's a bloody ROCKSTAR - finding time to tour the world and actually play his original music and actually get involved with a side of the business you wont often see from your regular CEO!

His knowledge and experience has shot them into the forefront of the guitar world, with unique and incredibly special guitars that don't just focus on rock & metal (even though that's what we're here to talk about, right?!) but you'll also find Schecter Guitars in some of the worlds greatest blues & jazz players hands alike!

Grab your own Schecter Guitar at PMT Online here - https://bit.ly/3ycKl8v

Check out our USA 2022 Road Trip playlist here (It'll get updated every Tuesday, Thursday & Saturday!) - https://bit.ly/3M6UFCv

Watch our 'Awesome Facts You Didn't Know About Schecter Guitars' video at PMTVUK here - https://bit.ly/3GEdhr8

00:00 Intro
00:46 Where Did Your Affiliation With Schecter Guitars Start?
02:31 Where Did Your Love For Modifying And Tinkering With Guitars Come From?
04:05 What Makes Schecter Artists So Loyal To The Brand? (+ "Not Just Metal Guitars")
06:32 How Schecter's "Metal" Guitars Remain Versatile (+ Where The Name "Schecter" Comes From!)
08:02 Why Are You Passionate About Packing Your Guitars With Features?
09:31 How Did Schecter USA Pickups Come About?
11:11 How Schecter Manage To Pay Tribute To Tradition, But Also Innovate With Fresh Ideas
12:25 The Schecter Custom Shop
14:48 How Diamond Series Maintains Schecter's Impeccable Quality Standards, But Remains Affordable
16:00 Final Thoughts

Schecter Guitar Research has solidified its elite status as one of the world’s premier guitar companies, offering electric guitars and basses, acoustic guitars, and USA Custom Shop instruments to musicians around the world in more than 150 countries. Its continually evolving and expanding line of guitars and basses appeals to a broad spectrum of players and diverse musical styles. Its core business practice offers high-quality instruments with professional components at an affordable price. One of the company's strongest assets is its growing roster of high-profile artists, including Disturbed, Avenged Sevenfold, The Cure, Papa Roach, Seether, Prince, Keith Merrow, Nick Johnston, and Zakk Wylde.

#Schecter #SchecterGuitars #SchecterGuitarResearch #MetalGuitars #Metal
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