At Summer NAMM 2017, Levy’s Leathers introduced its new guitar straps, which included sublimation printed guitar straps with picturesque designs and garment leather ends; distressed flag straps (American, Japanese, Canadian, and British); cotton straps (for heavier weight guitars); metal mesh straps (“to make you look tough”); and multiple leather straps with suede backing that come in a variety of colors and thicknesses.