Thomann's Guitars & Basses | 4 years ago

VP of Product Development at Fender Mike Lewis took some time to take us behind the scenes of the Fender Custom Shop. Learn about the development of the 70th anniversary Fender Broadcaster Reissue, how a Teambuilt guitar is built and much more.

Fender at Thomann: http://tho.mn/6ji8l
We use Triad-Orbit stands for our cameras, lights and mics: http://tho.mn/triad
Recorded and mixed with Universal Audio: http://tho.mn/xuad

Interesting bits and pieces:
0:40 Product Development in a Custom Shop
2:32 The 70th Anniversary Broadcaster Reissue
2:56 The history of the Broadcaster
7:25 Which Broadcaster to reissue?
9:02 Available Versions
11:17 Broadcaster Neck
12:33 Broadcaster Pickups & Wiring
19:39 Reissues with a modern touch
21:14 Tonal difference of a reverse wound reverse polarity Strat pickup
23:35 The complexity and importance of sound
25:43 How the Fender Custom Shop works
29:06 How a Teambuilt Guitar is built
33:46 Why buy a Custom Shop guitar?
36:52 Where are the parts sourced?
38:47 Thanks Mike!

Webshop: https://www.thomann.de
Facebook: https://www.facebook.com/thomanninternational
Twitter: @thomann https://twitter.com/thomann
Instagram: @thomann.music https://instagram.com/thomann.music
Pinterest: https://www.pinterest.com/thomannde/

Visit our blogs:
GER: https://www.thomann.de/blog/de/
ENG: https://www.thomann.de/blog/en/
FRA: https://www.thomann.de/blog/fr/
ESP: https://www.thomann.de/blog/es/
ITA: https://www.thomann.de/blog/it/
NED: https://www.thomann.de/blog/nl/
FIN: https://www.thomann.de/blog/fi/