Article: http://bit.ly/1ef1JMq
Part 2: http://bit.ly/1mZFeee
Part 3: http://bit.ly/1lInVyh
Part 4: http://bit.ly/1qgAnHl
Watch a tour of the company's setup shop where they fine tune the bulk of their guitars: http://bit.ly/SchecterSetupTour
In this first segment in our four-part series, Schecter president Michael Ciravolo shows us memorabilia from the company's early history as a custom shop for players like the Who's Pete Townshend, Prince, and Andy Taylor. Then he takes us into the custom shop itself, where we talk about wood selection and options.