Chicago Music Exchange | 3 years ago

These Fender JV Modified Strat and Tele models weren’t made for the junior varsity squad—JV stands for “Japanese Vintage”! Modeled after the Fender guitars manufactured in Japan from 1982–’87—until the Corona, California, factory was fully up and running—these modified models blend some favorite features with unique finishes and a super comfortable neck featuring a thick, soft-V profile, plus push-pull tone pots for an array of pickup combination options!

Fender JV Modified guitars - https://www.chicagomusicexchange.com/search?view=shop&q=fender+jv+modified

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More about Fender Japan!
In the late 1970s, Fender was facing competition from lower-priced Japanese-made guitars. The higher-priced Fender guitars were made in the United States and could not compete directly with Japanese-made Fender copies. In Japan, Fender was also losing sales to Japanese guitar brands such as Tōkai, Greco and Fernandes. Since Japanese labor and production costs were much lower than in the United States, Fender moved the lower-priced Fender guitar production to Japan and began negotiations with several Japanese musical instrument distributors.

In March 1982, Fender Japan, Ltd. was officially established as a joint venture between Fender, Kanda Shokai (神田商会) and Yamano Gakki (山野楽器). Kanda Shokai is a musical instrument wholesaler that does not own any retail outlets of its own. Kanda Shokai also owns the brand name, Greco. One of the conditions in the Fender Japan agreement was that Kanda Shokai cease production of its Greco Fender copies. Yamano is another musical instrument wholesaler/retailer with its own retail outlets and was once a part of the Orville by Gibson venture. Neither company manufactures guitars, instead ordering them from Japanese guitar factories and distribute them through retail outlets. Yamano distributes through its own retail outlets and also various other retail outlets, while Kanda Shokai distributes through various retail outlets, including the Ishibashi chain of music stores in Japan.

Do you own one of these pieces of gear? Want to sell or trade it for something new?
We buy and trade! - https://www.chicagomusicexchange.com/pages/sell-and-trade-your-gear

More Guitar Demos!
CME Exclusive Gretsch Player's Edition Broadkasters: https://youtu.be/sUSoMhQZWxA
Gibson Custom Shop 60th Anniversary 1960 Les Paul Standards: https://youtu.be/_r_9xrgRubU
Gibson SG Standard Oxblood with T-Type Pickups: https://youtu.be/pE-SnT6NomA

Gear Used:
Earthquaker Devices Plumes Small Signal Shredder
Fender '65 Reissue Princeton Reverb
Walrus Audio Deep Six V3 Compressor

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