Join Bob Taylor and Kurt Listug as they retrace Taylor Guitars’ journey through the 1990s. It was a decade of pioneering innovation and tremendous growth for the company. In part 4 of our historical podcast, Bob and Kurt reminisce about the inspiration for Taylor’s brand identity, the invention of the Grand Auditorium body style, the artists who inspired them, and how computer-controlled machines enabled them to design and build guitars in a whole new way. #taylorguitars #50thanniversary
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About Taylor Guitars
Taylor Guitars is an industry-leading manufacturer of premium acoustic guitars headquartered in El Cajon, California. Founded in 1974 by Bob Taylor and Kurt Listug, the company is widely recognized for its innovative manufacturing techniques and tone-enhancing designs, and players worldwide love the easy playability of Taylor’s guitar necks. Taylor is currently led by Chief Guitar Designer, President, and CEO Andy Powers. In December of 2020, Taylor became 100 percent employee-owned.
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