Taylor guitars don't build or sell themselves. Our factory and retail training programs are among the most rigorous in the music industry because we believe that knowledgeable people are key to connecting with players and sharing our vision with the world of music. Tonight at 6:00 pm PDT, join us on YouTube for a new Taylor Primetime with JoAnn Peterson, our Director of Training & Development, who explains the Taylor philosophy on training and talks about building a smart company.
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